Jobie Watson, owner of Twin Oaks Environmental, is no stranger to business adversity; competing in the crowded market of environmental solutions, the odds were stacked against him. Dominated by industry giants, the company faced an uphill battle just to secure a foothold in the industry. But what may have been a struggle for survival, soon turned into a story of resilience and innovation. Founded by his father, Jay Watson, in 2003 and originally based out of Central Florida, the father and son duo partnered up and relocated Twin Oaks Environmental to Opelika, Alabama in 2009. Despite the challenges, the Watsons refused to back down, finding ways to not only stay in the game but to lead with quality and customer service.