The Future of Farming and Food

Woman in field with tablet

Outsiders often think of agriculture as a low-tech and primitive industry. To some, the world of farming still resembles the iconic imagery of 1930’s American Gothic: weathered-looking people with pitchforks turning over bales of hay on their dusty old farms. But as ag insiders know, that notion couldn’t be further from the truth. In reality, Big Ag sits up there with Big Tech as one of the most technologically advanced and innovative industries on earth.

Cultivating the Next Generation of Farmers

Small plant in greenhouse

Seasons come and go as crops are sown, grown and harvested by farmers who feed the world. And just like every harvest must be carefully nurtured, the same is true for each generation of farmers. So what will the next “crop” of agricultural professionals be like? What unique additions will they bring to the never-ending, ever-changing world of food production? How will they be similar to past generations of farmers, and how will they be different? Tried & True was eager to find out.

Focused Energy in the Field

Windmills in field

The cost to power businesses is constantly shifting. No matter the industry, efficient operations minimize rising energy costs. That’s why cost-effective alternatives are becoming more of the norm to conserve and invest in renewable energy, and farming is no exception.

Price Fluctuations

Woman in field with laptop

These days, everyone is taking a closer look at product prices. From the gas station to the grocery store, consumer cost awareness is higher than ever. That’s why Fratco has gathered tips and advice from our internal teams to help you field client concerns and questions while assuring your customers we’ll continue to produce nothing but the best pipe in the business.

Bee Friendly

Close-up of bee on sunflower

Bees are essential. They pollinate plants that feed the world and help maintain a balance between other species and the environment. By carrying pollen from one plant to another, other pollinators like butterflies, birds and bats also contribute to food production. However, with the population of bees declining by 30% each year, researchers have battled to understand why.

iFarm

Drone landing in snow

Farmers blasting weeds with pinpoint lasers? Precision planting drones? Farmhands running on solar power rather than morning joe? These aren’t futuristic Star Trek episodes but rather today’s ag-tech breakthroughs. After years of anticipation, robotics is taking a major leap into the ag workforce: making a critical difference for farmers and helping feed the planet.

The Art of Listening

Men installing drainage pipe

For new farmers looking to invest in land, the task can feel daunting. Pressures abound, like finding the perfect plot, the purchase price, competing with those who have deeper pockets in a volatile market, There are a million ways to invest in the family farm, whether it’s technology, machinery, or staff. But there’s one way that doesn’t cost a dime, and pays out dividends for years to come: listening. It’s an art that most people haven’t mastered, yet is essential for a healthy farm and family.

Lawn Prep Now, Green Grass Later

Lawn of suburban house

Although lawns do not require as much care in cooler months as they do in spring, summer and fall, winter weather doesn’t mean completely ignoring your yard. For grass that’s spring-time ready, here are a few steps you can take now to have the envy of the neighborhood yard later.

Next Gen Farming

2 men surveying field

For new farmers looking to invest in land, the task can feel daunting. Pressures abound, like finding the perfect plot, the purchase price, competing with those who have deeper pockets in a volatile market, creating a solid business plan to gain financing and how to engage with consumers to move the needle towards profitability. Now, consider the growers speeding towards retirement. The average age of the US farmer is 58. Close to 60% own their property and are 65 years or older. While many lease their acreage to others for farming, some continue rolling up their sleeves daily out in the fields. The face of agriculture is changing over the next few years and the dance between transfers of knowledge, skills and––lest we forget––land means everything. Whether discussing legacy farmers or white-collar workers ready to ditch the rat race, they’ve shown up ready to go, right on time and with methods and measures a little different than their predecessors.

Under the Turf

Close-up of soccer ball with kids playing in the background

for participants and fans. Not every weekend in the stands is filled with sunshine. Rain delays happen, but canceled events due to water-logged fields don’t have to. From iconic stadiums to Little League baseball diamonds, having the right pipe in place means standing water, torn turf and Mother Nature won’t dominate on the field.