Field Journal: Building Connections That Count

As seen in the Tried & True Fall 2024 issue

Let’s talk straight–networking isn’t just about swapping business cards and chit-chatting over coffee. It’s about building a support system not just for yourself, but partners and community members as well. Whether you’re a seasoned salesman or a contractor on the rise, making the right connections is key. Here are some tips to network like a pro and make it count.

1.  Get Out There and Be Seen

First things first, you’ve got to be where the action is. Trade shows, industry meet-ups, local business events–these are goldmines for networking. And don’t just show up; be a part of the scene. Engage, ask questions and show genuine interest in what others are doing.

2. Quality Over Quantity

It’s not about how many people you meet, but who you meet and how you connect with them. Focus on building meaningful relationships rather than collecting contacts like baseball cards. A few solid connections are worth more than a truckload of acquaintances.

3. Listen More Than You Talk

Good networkers are great listeners. People appreciate it when you take a real interest in their stories and challenges. Listening more gives you a better understanding of what you can bring to the table for them, and that’s what networking is all about–mutual growth.

4. Keep It Real

Nobody likes a phony. Be yourself. You’re not just selling your business; you’re showing who you are. Genuine connections are built on trust and authenticity.

5. Follow Up and Stay in Touch

Met someone interesting? Don’t just toss their card in a drawer. Follow up with a call or an email. Something simple like, “Great meeting you at [event], let’s keep in touch.” And actually do it. Check in now and then, share relevant info or just say hi. Keeping the lines open can lead to opportunities down the road.

6. Offer Value

Networking is a two-way street. Think about how you can be useful to others. Maybe it’s a piece of advice, a referral or just lending an ear. When you help others, they’re more likely to return the favor.

7. Be Persistent, But Patient

Good relationships take time to build. Don’t expect instant results. Keep at it, be consistent and over time, you’ll build a network that’s not just wide, but also deep and valuable.